How We Actually Work
Most of our best work happens in the spaces between formal meetings. You'll find us sketching business models on whiteboards, debugging market assumptions over coffee, or diving deep into industry research that helps clarify whether an idea has real legs.
We're not consultants who drop off reports and disappear. When we work with entrepreneurs, we're genuinely invested in seeing things work out. That means staying involved through the messy middle parts — the pivot conversations, the funding challenges, the moments when everything feels uncertain.
Our approach comes from years of building businesses ourselves. We know what it feels like when cash flow gets tight, when a key hire doesn't work out, or when the market responds differently than expected. Those experiences shape how we support other founders.